Experian New Zealand provides data, analytical and marketing services to enable organisations to make and execute better business decisions.
This guide looks at how the requirements for cross-channel marketing differ from single channel marketing. It outlines the important questions brands should ask and steps they should take when looking to select the right technology and vendor.
The 2013 Experian QAS whitepaper is designed to help you create a data quality environment that will help you achieve the very real and very rich rewards of cross-channel marketing.
Experian’s PowerCurve platform enables businesses to have an integrated decision management platform across the entire Customer Life Cycle. This means that your business can utilise all available data and existing strategies to consistently make the most profitable business decisions.
- Cross-channel Marketing (Cross-Channel marketing platform)
- Email Marketing (Cheetahmail)
- Consumer & Competitor Insight (Hitwise)
- Social Marketing (Social)
- Data Management (QAS)
- Data Enhancement (Mosaic)
- Retail Planning (Footfall)