Custom Segmentation
Build a customer and prospect segmentation strategy as unique as your business
Combine your zero, first, and second party data with our consumer categorisation to build a truly unique customer segmentation
Truly understanding your current customer base is the key to unlocking future growth. Knowing how your customers behave, think, act and being able to have a full view of your prospects ensure you can find and connect with others as effectively and efficiently as possible.
Building an operational custom segmentation for your organisation with Experian is a valuable exercise which will give you the data insights necessary to fuel your growth strategy.
Our solutions can be tailored to your business, incorporating and surfacing the insights on data you already hold as well as combining it with the data held in Experian’s award-winning consumer categorisation platform, Mosaic.
Talk to usWhy build a custom segmentation?
Gain deep customer insights
Understand your customers like never before and use the insights to drive your go-to-market activities and decision making
Build a unique segmentation strategy
Building a custom segmentation based on your data in addition to the demographic, socio-economic behaviours of your customers ensures unique insights that drive business
Maximise your marketing spend
Make your marketing dollars go futher by ensuring you utilise your unique segmentation when communicating with new customers
Key features
Blend proprietary and market data
Ability to combine your zero, first, and second party data to our deep consumer insights to unlock a deeper understanding of your customer & prospect base
Identify active buying groups
Almost as important as knowing who will buy from you is knowing who will not. Understand and quantify your non customers, or prospect market at a greater level
Instant categorisation
Start building your custom segmentation immediately with no need to build a profile over numerous customer interactions
Increased actionability of custom segmentation
Use the data-driven insights to immediately make better decisions about your go-to-market strategy
Insights that drive cross-functional collaboration
Media buying is easier when you know who to target (Insights team and media buying can work together). Save spend by removing non-buyers
Deep predictive analysis
Predicting consumer behaviour has never been easier as we layer thousands of variables on top of your customer information
Experian Predict
Combine Experian’s market-leading data assets with our expertise to create and optimise predictive models
Learn moreWhy trust your customer segmentation to Experian?
Trusted
Trusted by thousands of the world’s biggest brands
Experience
Deep customer profiling and segmentation expertise
Technology
Intuitive, scalable technology