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Experian Data Quality Solutions

Unlock the full potential of your customer data. Drive insight, delight customers, mitigate risk and build revenues, all with better quality data

Data is the most important asset your business owns.

It powers decision making, customer interactions, regulatory reporting and your strategic planning.

Experian has a comprehensive suite of data quality solutions to manage your entire data quality life cycle. By improving the accuracy of your data you can drive efficiencies in every aspect of your business operations.

Discover how to validate, cleanse and enrich your data so you can harness it more effectively to deliver greater insight for your business.

Improve the accuracy of your customer data

Focusing on the accuracy of your customer data can help you increase your business performance by improved communications, having less operational errors which enables better decision making.


Address Validation

Having complete, standardised and accurate customer address data helps you win more business and retain it.

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Email Validation

Improve the performance and ROI of your email campaign strategy by boosting the accuracy of your email data with email validation software.

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Integrated technology for the world’s leading CRM systems

Our off-the-shelf integrations for the world’s most popular CRM systems reduces the development burden on you.

Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices. Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.

Key features

  • Sophisticated duplicate matching functionality for your accounts and contacts
  • Full flexibility and customisable matching criteria/business rules within your CRM
  • Improved automation and simplicity – our technology is built for business users, so there is less dependency on IT
  • Our intuitive dashboards and workflows ensure you can maintain data quality on an ongoing basis within your CRM

Learn more about CRM integration for your business

Master your data quality strategy with the right platform


Companies today collect massive amounts of customer data – including address, email and phone data, purchasing behaviour and history, preferences and the traces customers leave behind – potentially in multiple systems. Consolidating this data is possible but many businesses struggle to create an accurate and accessible database. In fact, just 15 percent of organisations claim to have an effective single customer view in place. Common challenges include a high degree of poor contact data, disparate databases, departmental siloes and poor searching functionality.

Experian’s Aperture Data Studio is a powerful and easy to use data management suite that helps you manage consumer data projects with confidence, in your own environment.

It enables everyday users to quickly and easily develop sophisticated workflows that incorporates machine learning algorithms for automatic data tagging and enriches the data using globally-curated data sets from Experian. This ensures data quality and helps govern adherence to data standards.

The Aperture Data Studio platform is designed to help you tackle your most pressing data quality challenges, from gaining a single customer view to assisting with data migrations and enhancing accuracy in compliance reporting.

Single Customer View (SCV)

Achieves greater customer insight over time, by providing customer-centric data preparation, monitoring, deduplication, verification and enrichment.

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Data Migration

Provides the connectivity, rapid loading, powerful profiling, workflow management and easy prototyping to ensure a successful migration.

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Data Governance

Aperture has a range of governance specific capabilities such as business glossary management and stewardship monitoring.

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Data Profiling

Quickly and easily profile data to understand deficiencies as an essential first step to cleansing, joining and validating data.

Data Preparation

Proactively identify data quality issues before they negatively impact your business, through robust data quality dashboarding, reusable workflows and business


Data Studio profiles the complete data set and audits every step in readiness for statutory reporting and enhanced transparency of data and processes, de-risking.


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