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Customer Insight

Gain the information you need to identify and connect with the right customers for your products and services

Data-driven technology that delivers unparalleled customer insight

Data sits at the heart of a modern growth marketer’s role. The ability to combine proprietary and third party data assets in a meaningful way is the key to unlocking actionable customer insights.

Experian has a range of data-driven customer insight solutions that can help you profile, segment and enrich your existing customer data in order to better inform your marketing strategy.

Partner with Experian to enable deeper, more personalised connections and interactions across channels.


Our Customer Insight Solutions

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Gain deeper insights into consumer lifestyles and behaviour to help you make more informed marketing decisions.

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Custom Segmentation

Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.

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Improve your customer understanding with real-time enrichment.

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Experian Predict brings together our market leading database and analytical expertise in creating and optimising predictive models, giving you the ability to fine tune and understand your customers across several key areas.

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How we improve your customer intelligence

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1. Analyse your data

We’ll analyse your existing customer data to discover trends, patterns and irregularities


2. Profile your data

Learn more about your customers by leveraging our powerful consumer data platforms, Mosaic and ConsumerView

3. Determine market potential

Insight-driven qualification of potential audience opportunities, whilst driving incremental spend from existing customers

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4. Advise channels to market

Determine optimal communication channels with customers and prospects that can potentially improve retention, cross sell and acquisition rates

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5. Present findings

Pinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message

How Experian can help

  • Customer money data

    Innovative technology to drive better insights

    Combining our comprehensive classification, segmentation and enrichment technology gives you all the information you need to improve your customer engagement

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    Connect the right audiences with the right message

    Unlocking deeper understanding about how your customers behave and what their preferences are allows you to create highly tailored engagement strategies and messaging

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    Tried and trusted data expertise

    Thousands of organisations around the world trust Experian’s data-driven technology to power their customer insight programs

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I’ve been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer’s needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team – highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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