Jan 2019 | Identity and Fraud |

Consumer trust: Building meaningful relationships online.


Trust: a precious commodity that is earned over time and difficult to build between consumers and businesses in an online world. The anonymous nature of digital interactions means that businesses and consumers must mutually find ways of establishing bilateral trust. What are the key factors that matter most to consumers for gaining trust and confidence in an increasingly digital world? What does it take to build trust online? Are businesses doing enough with the information they already have access to, to better recognize and deliver experiences that their customers expect?


These are just some of the questions we asked in the 2019 Global Identity and Fraud Report. We surveyed over 10,000 consumers and 1,000 businesses across 21 countries to better understand how businesses can build and nurture personalized relationships while helping customers to feel more secure.


Download the complete report to learn why:



70% of consumers

would provide even more information to businesses if there was a perceived benefit to them


80% of consumers

say that the more transparent a business is about using their information, the greater trust they have in that business



74% of consumers

are more confident that physical biometrics will protect their information over passwords


61% of consumers

across most regions trust banks and insurance companies more than any other type of business to protect their data


Learn more about these findings and more insights from the 2019 Global Identity and Fraud Report.


This report is one in a series of reports that we are publishing in 2019. Watch this space for our Asia Pacific Identity and Fraud Report to get more insights on the diverse Asia Pacific region.