Poor data quality is one of the biggest challenges CRM system users face today. It can be a major risk to the successful implementation of a CRM project and can stop your organisation from making the most out of its CRM investment. This interactive eBook is written by business leaders from across our organisation and gives their insights about data management and processes to help you get the most out of your organisation’s CRM application. This eBook will:
- Explore the impact of poor quality CRM data
- Provide you with 5 key guidelines that any organisation should consider as part of their CRM strategy
- Share our own experiences of a global CRM migration project
Download the whitepaper.