Jan 2018 | White Paper |

As cross-channel strategies become the norm we look at how data is central to acheiving success. This whitepaper explores the obstacles that bad quality data can pose to organisations and why a single customer view is the ultimate end goal for those organisations wishing to offer customers a truely ‘omni-channel experience’.  We cover:

  • Why data quality counts
  • Practical advice –  the data quality checklist
  • P&O Case study – cross-channel data in practise

Download the whitepaper.