Customer segmentation can be a powerful tool that delivers many benefits to organisations, however, all too often it is misunderstood and misused.
In this whitepaper we explore the 10 common segmentation traps that organisations often fall into. Problems with differentiation, segment sizes that are too large and inflexible static segments are just some of the issues that are covered. Plus, we outline the requirements needed to create a successful segmentation that really works for your organisation, including:
- Setting objectives that ensure segmentation success
- How to easily find look alike customers to drive acquisition
- Increase ROI by using value based segments
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