Further enhance your use of segmentation by building one that is unique to your customer needs. Take the next step and build a segmentation just for your business. A custom segmentation solution can focus on the things that really matter to your business and incorporate the valuable insight you have already captured on your consumers. These solutions utilise the considerable and well established knowledge Experian holds on Australian and New Zealand consumers and allow to capitalise on the data your organisation already has on its customers. Our industry specific and client customised segmentation solutions are designed to be directly actionable, driving higher levels of customer engagement and performance. They also allow you to directly activate audiences across a range of digital channels meaning that your custom segments can be easily integrated with your digital marketing program.