Trust We Gained
Experian worked with digital partners to create new standard market segments that have appeal to a broad range of companies and industries. E.g. Household Income and Mosaic.
Reach and Relevancy
Experian re-tuned its Standard Audiences, making them broad enough to ensure reach, yet narrow enough to guarantee that you are targeting the right people.
We can help you reach out to customers living close to your stores by defining your trade zone, building an audience based on drive-time or distance, and matching to potential customers. We can also build look-a-like audiences that represent your best customers or create exclusion audiences, increasing conversion and reducing the cost-per-acquisition.