Campaign Measurement
Measure the sales impact of your marketing campaigns
Gain data-driven insights into your marketing performance
Data-driven marketing has allowed for more personalised, 1:1 conversations with customers across channels. But the truth behind the scenes is that a marketer’s ability to target is only as good as their ability to measure success. At the end of the day, you need to be able to attribute sales to the correct campaigns and channels.
Experian Campaign Measurement solutions are focused on helping you understand, identify and grow your customers using accurate insight across your marketing channels.
Our Campaign Measurement Solutions
How Experian can help
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Understand ROI through multi-channel response attribution
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Comprehensive, multi-dimensional analysis of your marketing programs, including forecasting and budgeting strategies
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Quantify both the online and offline sales impact of your marketing campaigns
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