International data for location planning and marketing campaigns
WorldView empowers impactful and informed decisions across international markets, through a set of consistent sociodemographic attributes.
Geo-level insight
Sourcing global socio-demographic information has previously been difficult, with inconsistent data providing only a partial view of international markets.
Experian’s WorldView solutions provides key aggregated socio-demographic attributes through enriched H3 or 250 by 250 metre grids covering the globe, enabling effective global location planning and marketing decisions.
Global insight data
for over 215 countries, covering 7.7 billion people
Geo-demographic variables
for over 90 countries, covering 6.2 billion people
WorldView segment groups
for 82 countries, and WorldView Segment Types for 18 countries, with additional countries to follow.
Consolidated and consistent global dataset
Utilising the latest technology, global data and machine learning algorithms, Experian have created a global dataset, all on a consolidated and consistent scale. This allows you to:
- Benchmark performance across all locations
- Analyse catchments at the most granular level
- Understand your customers consistently and visualise data
- Optimise product distribution
- Identify new business opportunities worldwide and new territories to expand your business proposition
- Better understand your customers with greater insights
- Build the right strategies for sustainability as well as growth
- Identify areas where there is untapped demand
- Develop effective marketing strategies
- Activate audiences in both traditional and digital channels
Why WorldView?
- Experian have provided location analytics and market planning support to global brands for over 20 years.
- WorldView can be used globally for both location planning and marketing campaigns.
- Provides consistent attributes across all countries.
- A unique product. Experian are the first provider to offer global insights using the gridded methodology, allowing you to better understand your customers and market potential across multiple countries, providing insight into even those markets with very limited data.
Over 200 points of interest categories
covering 98 million points of interest across 148 countries
Global expenditure data
Consumer expenditure data available for 85 countries
Vast population mobility insight
including daytime and worker population counts. Currently available in 19 counties, with additional countries to follow