Knowing your customers allows you to deliver the best possible experiences

Data is one of the most powerful and versatile tools in your marketing toolkit.

It helps you understand your customers and prospects and what is important to them. It reveals insights that drive product and service improvements that are a vital component in your marketing success.

You’ll uncover a deeper understanding of your customers which enables you to provide meaningful and relevant information at the right time.

Our solutions

Customer Insights

Gain the information you need to identify and connect with the right customers for your products and services

Digital Audiences

Connect with your audience on the right platform. Experian offer over 1,200 preconfigured audiences, across 60+ different platforms. Custom Audiences can also be configured to form an audience like no other. 

Boost engagement. Boost results

Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors, and earn their loyalty. We are here to guide you on your journey to better customer relationships.

Why Experian Marketing Services?

Experian is a global leader in data, analytics and marketing software and services. For decades we have helped organisations make sense of their data and create new opportunities to grow.

Plan campaigns for your most valued customers

Understand which customers hold the most value for your organisation and provide meaningful and relevant information at the right time to see improved marketing performance.

Understand and anticipate future customer behaviour

Predicting how prospects and customers are likely to behave helps guide your business strategy. We provide deep actionable insights into consumer behaviours and lifestyles to help guide your customer marketing strategies.

Convert prospects more cost effectively, retain valuable customers

Having an effective approach to understanding your customers and consumer populations allows organisations to develop improved business plans and implement valuable consumer growth strategies.

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