Consumer Data and Enrichment
Experian's comprehensive view of the New Zealand consumer
Data is the most powerful and versatile tool in your marketing arsenal.
As your data partner, we can help you identify your customers, their values, and provide you with insights to inform your marketing strategies.
Experian’s Consumer View gives you deeper insight into your customers based on a range of key demographic and geographic variables. Expertly modelled by Experian’s Data Scientists, Consumer View provides both Mesh block (30-60 households) and Household level insights into the who, how and where of New Zealand consumers.
Utilising a range of data sources, collected, compiled and delivered in adherence to New Zealand industry legislation and regulations, Consumer View variables are pre-modelled and visualisation-ready, making it quick and easy to start accessing actionable insight into your customers and prospects.
Consumer View allows you to enrich your data assets with specific variables, and segment your database based on variables that matter to you.
Coverage of ~1.6m residential addresses
15+ unique data variables covering demographic, financial, property and geographic datasets
Actionable data that can be appended to your customer database, viewed alongside spatial data or activated on digital channels.
Privacy, and compliance-first dataset, available at Household (HH) or Mesh block (MB) level
ConsumerView offers a comprehensive and complete representation of the New Zealand household population. Encompassing every household across the country, it provides unmatched breadth and depth. The dataset connects each household to a rich array of demographic, socio-economic, and behavioral attributes, enabling powerful segmentation, targeting, and strategic insights across the entire market landscape.
