Experian Knowledge Centre
Retail Industry Digital Insights - Series 3
New social revenue streams for retailers.
Are you missing opportunities with your email marketing? How effectively are you reaching your best customers? Are Facebook and Pinterest part of your marketing strategy?
Find out how to leverage social media:
- Amplify campaign reach. Link social media and email - reach subscribers on Facebook and deliver tailored campaigns using custom audiences.
- Re-target non-openers. Send targeted messages via social media to subscribers who haven't opened emails from you.
- Pin it. Pinterest is the online equivalent of window shopping - people use it to discover items they can buy online. It's a perfect fit for retailers, yet the uptake by Australian retailers has been slow - find out why.
Find out how to engage using social media now!
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