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Retail Industry Digital Insights - Series 1

Cross-channel customer engagement

How do contemporary marketers engage today's consumer? Which factors should be considered when strategising campaigns? How do we face the challenges presented by new technologies?

Find out with tactical and strategic insights from the experts:

  • It's all in the planning. Don't collect excessive information: focus on the key data required to inform your strategy.
  • Understand how customers respond to different channels. Create campaigns that deliver value to your customers and generate ROI for your business.
  • Discover the four pillars. Listen, analyse, plan, execute: follow this process to develop tactical integrated campaigns.

Find out how to engage your customers now!

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Retail Industry Digital Insights: Cross-channel customer engagement

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