Experian Knowledge Centre
Webinar - Successful Loyalty Marketing
Gain insight into the do’s and don’ts of customer loyalty programs
Loyalty marketing can be a fantastic driver of customer engagement and can provide a seamless link between online and offline marketing initiatives.
To do this, you need to truly understand your target audience and deliver real value. View the Webinar and discover the good, the bad and the ugly of loyalty.
Tune in for top tips on what to do, what not to do and what to avoid at all costs.
Understand your customers. What does your ideal customer look like? How do they perceive your brand?
Consider customer and business perspectives. Ensure your strategy responds to customer desires and delivers business objectives.
Affirm what's good. Treat customers with genuine respect and always deliver on marketing promises.
Bury your boomerangs. Don't bad-mouth the competition or push your own agenda: focus on offering value to customers.
Connect with core desires. Listen to customers, find out what resonates with them and deliver a relevant loyalty program.
Get it right. Reward customers with generous incentives to make your loyalty program worth joining.
Join Dave Audley, Director of Consulting, Experian Marketing Services and get top tips now!
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