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Leverage the data in your CRM
Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of Organisations* believe that their CRM customer data is clean. Having accurate, trusted data allows for an increased competitive advantage in the form of a better customer experience, increased innovation, and more efficient business practices.
How many duplicates exist in your CRM? How much of that data is even accurate? What’s the knock-on effect of dirty data?
Data quality, with seamless integration to your CRM
Experian brings advanced data quality seamlessly into your CRM system so you can create and maintain a single, accurate view of your customer data. With real-time and bulk contact data validation and sophisticated data quality tools to hand, you can ensure that you have trusted data to power business decisions.
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*Experian 2020 Global Data Management Research Report
Resources for your data migration