This report looks at how data flows into a CRM via multiple channels and the importance to an organisation of maintaining its quality at all these points.
Innovation is at the heart of our business and our culture.Read more
A practical 'how to' guide for creating an improved and informed long-term data strategy.
This white paper explores attitudes and actions towards the Single Customer View based on research findings from both organisations and consumers.
This paper discusses how adopting data governance through a phased approach can help you understand the underlying causes and introduce efficient solutions that improve data quality.