Avoid the Segmentation Trap
A key objective for leading organisations is to get closer to their customers. Segmentation is the powerful technique to achieve this, however there are a number of traps to avoid.
Working with a numerous different variables, and having a detailed understanding of how all these variables inter-relate is just the start.
This article identifies the top 10 segmentation traps that businesses fall into, and how you can create a successful segmentation strategy.
Our successful segmentation strategies blend art and science, leading to 5 broad techniques identified in our ‘Avoid the Segmentation Trap’ White Paper.
Complete your details below to learn more.
Read full article
The COVID-19 pandemic has undoubtedly expanded our understanding of how we can use data. It’s demonstrated how it can be applied for societal good by guiding the provision of resources,…Learn more
We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning.Learn more