New Zealand
New Zealand New Zealand
Consumers make most of their payments by internet banking
  • 74%
  • 70.5%
  • 54.5%
  • 46.5%
  • 39.6%
  • 40.7%
  • A higher percentage make payments via internet banking to banks and insurance companies, telcos, and retailers, respectively, compared to the regional average
  • Impact: Anti-fraud capabilities critical to the increased digital transaction frequency and customers’ trust in banks
Australia Australia
Consumers are most satisfied with the post-fraud service of banks and insurances companies
  • More than 70% satisfaction rate compared to 59.7% on average
  • Impact: Increased trust in BFSIs
Indonesia Indonesia
Consumers that encountered most fraud incidents in the past 12 months

AP Average

  • 49.8% have experienced fraud at least once compared to 34.7% on average
  • Impact: Overall anti-fraud capabilities need improvement
Singapore Singapore
Consumers have the highest trust towards government
AP Average
  • 75.5% choose government agencies, compared with 51.7% on average
  • Impact: Trust of personal data protection is centered around government agencies
Vietnam Vietnam
Consumers encountered most fraud incidents in retail and telco during the past 12 months
  • 55%
  • 54.5%
  • 32.8%
  • 35.2%
  • 55% and 54.5% have experienced fraud at least once in retail and telco, respectively, compared to 32.8% and 35.2% on average
  • Impact: Overall anti-fraud capabilities need improvement
Thailand Thailand
Most Thai consumers believe speed and resolution are severely lacking (response/ detection speed toward fraud incidents)
AP Average
  • 60.5% think it is most important, compared to 47.7% on average
  • Impact: Response time as one of key factors to fraud management to retain customers and gain their trust
India India as standalone
Consumers have the largest number of shopping app accounts in the region
  • Average of three accounts per person
  • Impact: Highest exposure to online fraud
Hong Kong
Hong Kong Hong Kong
The least percentage of consumers with high satisfaction level toward banks and insurance companies’ fraud management
AP Average
  • Only 9.7% are most satisfied compared to 21.1% on average
  • Impact: effective response towards fraud incidents to be improved
China China
Consumers are the most tolerant toward submitting and sharing of personal data
AP Average
  • 46.6% compared to the AP average of 27.5% are accepting of sharing personal data of existing accounts with other business entities
  • Impact: higher exposure of data privacy and risk of fraud
Japan Japan as standalone
Consumers most cautious on digital accounts and transactions
50.7% Actively maintain digital accounts’ validity
27% AP Average
45.5% Do not do online bank transfers
13.5% AP Average
  • More than 70% did not encounter fraud incidents in past 12 months, compared to 50% on average
  • Impact: Relatively low risk of fraud

Avoid the Segmentation Trap

Avoid the Segmentation Trap

Customer segmentation can be a powerful tool that delivers many benefits to organisations, however, all too often it is misunderstood and misused.


In this whitepaper we explore the 10 common segmentation traps that organisations often fall into. Problems with differentiation, segment sizes that are too large and inflexible static segments are just some of the issues that are covered. Plus, we outline the requirements needed to create a successful segmentation that really works for your organisation, including:

  • Setting objectives that ensure segmentation success
  • How to easily find look alike customers to drive acquisition
  • Increase ROI by using value based segments

To download this whitepaper, please complete the form below.

Read full article


By Experian 01/12/2018


Related Articles

People-led debt collections – Why putting customers first is more important than ever
People-led debt collections – Why putting customers first is more important than ever

The Covid-19 pandemic has had a dramatic impact on the financial wellbeing of many consumers and businesses. The increased financial pressure and hardship some customers faced and may still be…

Learn more
Do you know your score? How positive data could impact your next credit application
Do you know your score? How positive data could impact your next credit application

Do you know your credit score? Do you know it may have changed recently as a result of comprehensive credit reporting (CCR)?   Three in five Australians are unaware their…

Learn more
How to Achieve the Single Customer View
How to Achieve the Single Customer View

The crucial step towards data-driven customer first marketing.

Learn more
  • Download Now
By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.