Accelerating recovery with digital transformation
The Covid-19 pandemic created a seismic shift in the volume of online activity and experience. Over the past 12 months we've observed consumer demand for the digital channel increase at a rate that few could have predicted. Australian businesses have been working hard to rise to the challenge.
9 in 10 Australian businesses
reported having a strategy in place related to the digital customer journey, with 70% putting this in place since Covid-19 began*
57% of Australian businesses
are investing in advanced analytics and AI to reduce friction in the digital customer experience*
Recovering from these volatile times will continue to be a key priority for businesses as they begin to strategise for the future. The first step – digital transformation.
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