A key objective for leading organisations is to get closer to their customers. Segmentation is the powerful technique to achieve this, however there are a number of traps to avoid.
The Covid-19 pandemic created a seismic shift in the volume of online activity and experience. Over the past 12 months we've observed consumer demand for the digital channel increase at a rate that few could…
We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning.
Email has been around for decades—and the channel has aged quite nicely. With billions of users per day, email is a great way to connect with consumers on-the-go, at work, and even while watching TV.
Clear data means clear business objectives—that should be the goal when it comes to your database.
The more data, the better. Today’s organisations are collecting a vast amount of data from all areas of the business. Data is captured through transactions, website navigation, product development, and way more—and that’s just touching…
The global health crisis has caused enormous demands on data in the marketplace, find out how data experts think you should be prepping for the future.
We are very excited to announce that Experian has integrated our email validation software into Salesforce Marketing Cloud, a marketing automation platform that helps clients run campaigns.
Throughout 2021 we are going to talk about the importance of data enrichment. Why it’s vital, how to do it effectively and the improved outcomes your business could see as a result. Experian research…
