When looking to support business growth, typically a great place to start for organisations is to understand who has purchased from them before. On the surface that might seem obvious and not too overwhelming. In…
Earlier this year we began looking at the idea of Data Enrichment becoming a core pillar of an organisation’s broader data management strategy. In our first article, ‘Better audience profiling will drive better business outcomes’…
In this, the first of three articles summarising our 2021 Global Data Management Research Report, we take a look at how the pandemic has caused untold disruption but has also provided the platform for organisations…
In this article we will be discussing how essential an integrated data quality solution is for the success of your organisation.
The COVID-19 pandemic has undoubtedly expanded our understanding of how we can use data. It’s demonstrated how it can be applied for societal good by guiding the provision of resources, helping us to track the…
A key objective for leading organisations is to get closer to their customers. Segmentation is the powerful technique to achieve this, however there are a number of traps to avoid.
The Covid-19 pandemic created a seismic shift in the volume of online activity and experience. Over the past 12 months we've observed consumer demand for the digital channel increase at a rate that few could…
We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning.
Email has been around for decades—and the channel has aged quite nicely. With billions of users per day, email is a great way to connect with consumers on-the-go, at work, and even while watching TV.
