Our award-winning, privacy compliant, consumer segmentation solution, Mosaic, powers many of the insights our clients use to drive their marketing and analytics success.
Predicting consumer behaviour, leveraging Data Enrichment tools and Analytics.
Implementing or improving data governance, with a changing regulatory landscape. Organisations need to ensure their data processes are governed and robust.
We take a look at what it truly takes to become data driven and how giving data the prominence and value it deserves in your organisation will work wonders for your long-term ambitions.
When looking to support business growth, typically a great place to start for organisations is to understand who has purchased from them before. On the surface that might seem obvious and not too overwhelming. In…
Earlier this year we began looking at the idea of Data Enrichment becoming a core pillar of an organisation’s broader data management strategy. In our first article, ‘Better audience profiling will drive better business outcomes’…
In this, the first of three articles summarising our 2021 Global Data Management Research Report, we take a look at how the pandemic has caused untold disruption but has also provided the platform for organisations…
In this article we will be discussing how essential an integrated data quality solution is for the success of your organisation.
The COVID-19 pandemic has undoubtedly expanded our understanding of how we can use data. It’s demonstrated how it can be applied for societal good by guiding the provision of resources, helping us to track the…
