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Segmentation & Enhancement

Profile, segment, map and model your contact data

Experian Marketing Services' Data Quality can help businesses tap into additional data that can be appended automatically to address records at the point of capture, or added during a batch cleaning process. Once appended to your consumer database using our software these datasets can be used for a number of applications including:

  • Customer profiling and mapping.
  • Customer segmentation and modelling.
  • Prospect selections.
  • Customer database enhancement.
  • Consumer insight

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