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Enhancement Data

Boost your engagement strategy with razor-sharp consumer insights

Amplify campaign effectiveness with precise segmentation and strategic targeting. Understanding the impact of key variables including Age, Lifestage and Household Composition can assist you to target consumers with specific offers, determine which channels to use to drive engagement and plan optimum store locations. Our suite of enhancement data provides deeper insight to facilitate predictive modeling and segmentation, so you gain the clearest picture of the changing customer landscape, key trends and future outlook.

Enhancement Data at a glance:

An indicator of many life events, age is a key variable that can assist in developing strategies for communications timing, website content, product development and campaign scheduling.

Anticipate customer risk and identify opportunities with detailed lifestage data. Pinpoint segments including young families, independent youth, elderly couples, elderly singles - and more.

Household Composition
Gain insight into the number of people living within households, their needs and levels of consumption. Combine with your data to discover how household composition - particularly the presence of children - influences purchasing behaviours.


  • Identify your most and least profitable customers. Uncover hidden needs and opportunities to ensure your product offering is relevant.
  • Uncover your market potential. Understand who your ideal customers are, where they live and target them accordingly.
  • Spend marketing dollars wisely. Know which customer groups to nurture, which to grow, which to manage, and even which are not profitable.
  • Enhance the customer experience. Combine with your customer data to predict behavioural patterns and triggers for specific segments and gain a wealth of insight into preferences and interests.
  • Optimise acquisition and retention strategies. Direct communications to customers and potential customers at the right time.

Access the Enhancement Data Brochure here

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