The crucial step towards data-driven customer first marketing.

Your guide to using data and technology to better engage your customers.

Creating and using profiling to deliver intelligent interactions.

This interactive paper summarises the key data migration risks and explains how Experian Pandora provides a one-stop solution for data migration to ensure success.

This paper offers advice from an independent Data Governance Coach, Nicola Askham, about how to proactively implement a Data Governance framework.

This document explains how to set up a successful Data Quality Management (DQM) process, outlining best practices in this field and how Experian Pandora supports them.

Every Data Governance initiative is highly dependent on having the right people in place and with that in mind we look at how organisations tackle the challenge of ownership with in their Data Governance programs.

Nicola Askham, The Data Governance Coach shares her advice on how implementing a data governance framework can significantly increase the long-term success and sustainability of your data quality initiatives.

Customer segmentation can be a powerful tool that delivers many benefits to organisations, however, all too often it is misunderstood and misused.