Experian Resources
What's new? What's old? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events.
Email Marketing Resources
The Future of Email Marketing - Mobile Marketing Whitepaper
Experian’s latest research “The future of email marketing: adapting to today’s smartphone enabled consumer" looks into key findings from the research and recommendations for marketers so they can take advantage of and effectively use mobile marketing. >> Download whitepaper
Australian Research Report into Email Marketing Trends
Experian CheetahMail has conducted a survey across the market to provide insights into local trends and email marketing best practices. >> Download report
Email Marketing Best Practice - Video Series
The following video series was produced as a result of the research findings and John Merakovsky, Director of Experian CheetahMail APAC presents key tips for best practices and shares industry trends in the market place. >> View CheetahMail video series
Digital Marketing Resources
The 2012 Digital Marketer: Benchmark & Trend Report
Critical insights and trends every marketer needs to know. Get inspired now! >> Download report
The 2011 Digital Marketer: Benchmark & Trend Report
The new Digital Marketer Report aims to answer marketers' most pressing questions pertaining to traditional and emerging digital channels. >> Download report
Re-launch your Website with Experian Hitwise
Find out how other leading businesses are using Experian Hitwises online competitive intelligence data to successfully relaunch their website.
>> Download whitepaper
The Rise & Rise of the Social Network
An insightful webinar that helps marketers understand the changing and challening landscape of the Social Media Networks. >> View webinar recording & download report
Data Management Resources
Get to Know your Customer
Retail financial services customers are responding to the current impact of the economy far beyond their financial management decisions. As a result of the downturn, consumers are seeking increasingly personal, dedicated services from financial institutions.
>> Download whitepaper
Data Advice for the Modern Marketer
Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams. >> Download whitepaper
Work your Database into Shape
Discover how your data can illustrate the true value of your customers and help you maintain customer loyalty.
>> Download whitepaper
Debt Management, Risk & Fraud Resources
Report on Debt Management for Telecommunications
Experian delivers a Decision Analytics proposition that addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams. >> Download Report
Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge and working together with Experian, a solution has been developed to address these key debt mananagement issues. >> Download Report
Latest case studies
Digital Marketing Case studies:
- Southern Cross Travel Insurance
- Intrepid Travel Case Study
- Microsoft XBox Case Study
- Origins Case Study
- Brooks Brothers Case Study
- Eddie Bauer Case Study
Decision Analytics Case studies:
Experian offers a wealth of resources through informative whitepapers, research reports, webinars and online videos. These valuable resouces have been created to equip you in developing best practices and to help you make informed business decisions for your company.
