Experian Knowledge Centre
Retail Industry Digital Insights - Series 2
Mobile data monetization
Is mobile right for your business? How can marketers maximise ROI from mobile campaigns? How can the technology itself inform mobile marketing strategies? Get fantastic advice to help you get the most from mobile:
- Work out what you're trying to achieve. Identify your ideal customer, locate more of them, explore the data to understand who they are.
- Understand mobile behaviour. In-store, at work, on the couch at home - where are your customers using mobile devices, and how are they using them?
- Discover the importance of loyalty programs. Effectively track online conversion by providing promo codes for customers to use in-store.
Find out more on mobile data monetization!
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