Experian Knowledge Centre
Webinar - Always Reach Your Customers Wherever They May Be
Take messages directly to your customers with SMS Marketing
Expand your reach and make mobile marketing part of your cross-channel strategy. Manage mobile campaigns alongside your email marketing to boost engagement and overall campaign effectiveness.
Gain insights into:
- Using mobile to drive purchase behaviour. 67% of consumers research on a smartphone then buy in store.
- Cross-channel cut-through. Use print and email campaigns to prompt SMS acquisition
- Integrating email segmentation with mobile. Use print and email campaigns to prompt SMS opt-ins. Profile and engage customers with targeted offers
- Boosting customer engagement. Follow up email offers with SMS reminders and track campaigns with offer codes.
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