Experian Knowledge Centre
Webinar - THE FUTURE OF LIVE EMAIL: AGILITY IN THE INBOX
Live email was just the beginning.
Top brands are continuously pushing the marketing envelope to develop truly agile email campaigns that are responsive and adaptive in real-time to their customers' unique context, such as time, location, device - even weather.
In this webinar, you'll learn how some of the world’s most recognised brands are increasing campaign relevance and improving customer experiences by integrating live content into their email campaigns.
Hear how marketers have evolved from basic to more advanced uses of agile email campaigns, including:
• Countdown clocks to day-parted offers that change hourly
• Embedded local maps to advanced geo-targeted content
• Basic device targeting to robust mobile next-click optimisation, including deep linking to e-commerce and social media apps
You'll also get a glimpse of real-world campaigns from Experian Marketing Services’ clients that highlight the power of agile email, and an exclusive look at the next generation of Movable Ink's Agile Email Marketing solutions.
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