Experian Knowledge Centre
Webinar - The Future of Multichannel Marketing – Marketer and Consumer Perspectives
How do you deliver the right message to the right person at the right time?
The Experian Marketing Services Research Report 'The Future of Multichannel Marketing - Marketer and Consumer Perspectives' gives insights into the discrepancies and consistencies between marketing strategy and consumer behaviour.
It has produced some fascinating strategies for marketers to consider as organisations move further into an era of multi and integrated cross channel marketing.
Hear our resident experts, Stu McKeown, Digital Product Manager and James Diamond, Digital Specialist deliver insights into:
• Maximising consumer brand engagement online
• Choosing the right online channels for your organisation and starting a conversation with your customers
• Developing an integrated digital marketing strategy across traditional and new channels such as social media
• Ensuring your message is heard by the right consumers and evokes a response. 33% of consumers ignore emails, direct mail and social media messages they are sent by brands.
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