Experian Knowledge Centre
Webinar – Boost Sales through Successful Customer Segmentation
The first step of any sales strategy is to analyse the target audience. Your website is the best focus group you have to understand who you're trying to communicate with.
Join Michael Daley, Client Insights Manager for Experian Marketing Services, in this informative webinar on how you can achieve this. You will learn:
• Why segmentation plays a pivotal role in the best sales strategies
• Best practice around using customer segmentation tools to improve ROI on marketing spend
• Measuring the effect of offline campaigns on your online audience
• How to gain insight into how your audience differs across multiple channels such as Facebook
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