Experian Knowledge Centre
STATE OF THE DIGITAL MARKETING INDUSTRY 2014 - WEBINAR
Delve into the current and emerging digital trends from the recently released 2014 Global Digital Marketer and Australian Digital Insights Reports
Guest host Bill Tancer, General Manager of Global Research for Experian Marketing Services and Mike Daley, Head of Research, explore the current landscape across the global market and address how these trends are playing out in the local marketing environment.
View the session for tips on achieving brand engagement and success in a cross-channel world.
Key insights include:
• 89% of marketers will be looking to integrate their communication campaigns across three or more channels in 2014
• Over 60% of marketing leaders in Australia and the US cite collecting and managing data as a top business challenge
• 49% of Australian marketers believe the top barrier to cross-channel marketing is their current technology, whereas US marketers see the leading barrier as being site linkage or no single customer view
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