Experian Knowledge Centre
#5for15 – Five ways digital marketing will change in 2015
Our leaders share the top 5 predictions on what will disrupt digital marketing in 2015
The New Year brings new challenges for marketers who are striving to create consistent and engaging customer experiences.
In 2015, successful marketers must synthesise and manage data, turn that data into meaningful insights, communicate in effective ways across platforms and stay ahead of changing consumer behaviours. It’s a tough job made easier by this annual series of predictions from Experian Marketing Services’ leaders.
So how will it all unfold? Access the commentary on key topics:
- #1 Challenges of the CMO
- #2 Solving the data quality conundrum
- #3 Targeting your ideal audience every time
- #4 Technology as a marketing enabler
- #5 Experience trumps price for today’s shopper
Complete your details to access the 5 key digital trends for 2015
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