Experian Knowledge Centre
Measuring Email KPIs Best Practices Guide
Savvy marketers know that deep and accurate insight into how email campaigns are performing is critical for optimisation. This month’s best practices guide provides a refresher on classic email KPIs that will help ensure your email program is as strong as ever!
This email metrics “101” guide includes tips and examples around the following key KPIs:
- - Open rates
- - Click rates
- - Engagement (click-to-open) rates
- - Transactions
- - Revenue
To download this complimentary report please complete the form on the right hand side of this page.