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Measuring Email KPIs Best Practices Guide

Measuring Email KPIs Best Practices Guide

Savvy marketers know that deep and accurate insight into how email campaigns are performing is critical for optimisation. This month’s best practices guide provides a refresher on classic email KPIs that will help ensure your email program is as strong as ever!

This email metrics “101” guide includes tips and examples around the following key KPIs:

  • - Open rates
  • - Click rates
  • - Engagement (click-to-open) rates
  • - Transactions
  • - Revenue
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