Experian Knowledge Centre
The Cross-Channel Insight Imperative
Why today's hyper-connected consumer means having a cross-channel consumer classification is more important than ever.
The emergence of the 'always on' consumer has impacted the way organisations view marketing more than anything else. Not only do you have the possibility of reaching them anywhere, any time, but there is now a wealth of channels through which you can connect.
So how do you compete and engage consumers in this landscape? By being truly customer focused, and giving them what they want, when and where they expect it.
Download this report for insight into the power of consumer classification in building an accurate picture of your customers:
- - The data platform. Understand what information is valuable and how to use it
- - The need for cross-channel classification. Be proactive, not reactive to consumer behaviour
- - How to classify consumers effectively. Which factors should you use?
- - Take a look at the eight critical keys to success
To download this complimentary report please complete the form on the right hand side of this page.