Experian Knowledge Centre
Birthday campaigns - Best practices guide
New and effective ways to maximise birthday emails as a part of your brand's email marketing program.
With birthday emails generating transaction rates that are almost 5x higher than those of regular promotional mailings, it’s clear that brands can benefit from sending special birthday emails and offers to customers.
In this guide, you will learn:
- - Best practices for collecting birth dates and key examples from brands that are doing it right
- - Timing, content and offer considerations based on proven results
- - How to create attention-getting birthday email subject lines that will win your customers over, every time
- - How to be mysterious - Mystery offers achieve revenue per email that is 502% higher than promotional mailings
Don't ignore one of your customer’s most important reasons to celebrate!
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