Experian Knowledge Centre
Beyond Firefighting: A Leaders Guide to Proactive Data Quality Management
Develop and implement a series of key capabilities that have been repeatedly proven to foster a more proactive approach to data quality management
Reactive, localised data quality workarounds can have far reaching operational impacts, often transferring resources away from valuable initiatives. The latest whitepaper investigates how these ad-hoc, manual processes can have damaging impacts on the business, from reduced customer satisfaction and increased churn, to an inability to outperform competitors and win new business.
Gain insight into:
- Preventing the causes and breaking out of the endless cycle of contact data firefighting
- Reactive to proactive data quality management – where to start and how to progress
- The benefits of implementing a data quality management framework and developing a series of key, proven capabilities
To download this complimentary report please complete the form on the right hand side of this page.