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Welcome emails

Welcome emails - Best practices guide


A how to on using welcome email programs to achieve an incremental lift on transaction, click and open rates over standard promotional emails.

Whether it’s the first time a consumer walks in to your store or the first time they interact with your email marketing program, the way you introduce your brand and personalise the experience can directly impact the chances of them becoming a customer.

The guide includes:

  • - Tips on optimising the timing, messaging and use of personalisation for your welcome emails
  • - Best-in-class examples from brands effectively using welcome emails
  • - Advice on content to include in welcome emails to ensure tailored engagement with customers moving ahead


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