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Experian Knowledge Centre

Mobile marketing

Mobile marketing – Best practices guide

 

Tactical approaches for developing a successful mobile marketing program that supports true, end-to-end intelligent engagement.

As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.

The guide includes:

  • - The current state of the mobile market
  • - Tactical approaches and recommendations for developing a successful mobile marketing program
  • - Examples of intelligent mobile interactions based on best practices

 

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