Experian Knowledge Centre
Mobile marketing – Best practices guide
Tactical approaches for developing a successful mobile marketing program that supports true, end-to-end intelligent engagement.
As marketers apply a more customer-centric, cross-channel approach to their marketing efforts, mobile has become one the most critical channels and tools for marketers to effectively acquire, engage and convert customers.
The guide includes:
- - The current state of the mobile market
- - Tactical approaches and recommendations for developing a successful mobile marketing program
- - Examples of intelligent mobile interactions based on best practices
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