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Email design – Best practices guide

Email design – Best practices guide

Strengthen your brand to customer relationships with these handy tips and tricks on everything from messaging to creative and coding to execution

Access the tactics that will help you with your email marketing creative, with the dual goal of winning over customers and potentially increasing marketing ROI for your brand.

This guide covers 16 topics on how to make the most of your email design, including:

  • - Visuals. Words. Strategy. Get noticed, be unique and keep them coming back
  • - Think all things mobile. True Responsive, 2-in-1 or Mobile Friendly? Find out your best fit for creative that makes an impact
  • - Create Visual Excitement! Add animation and video
  • - Use Data Wisely. Personalise, strategise and build a lasting relationship
  • - Key tips based on in-depth analysis of the latest examples from trailblazing brands
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