Experian Knowledge Centre

Research Reports

 

Beyond the Customer Journey

Moving Beyond the Customer Journey

Learn how to move beyond the traditional customer journey to build a unique and individual experience.

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Gartner Magic Quadrant

Gartner Magic Quadrant 2015

Experian Data Quality positioned as a 'Challenger' in Gartner's 2015 Magic Quadrant for Data Quality Tools.

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Q1 2015 APac Email Benchmark Report

Q1 2015 APac Email Benchmark Report

See all the regional statistics and trends for the 1st quarter of 2015.

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Customer Centric Transformation – How Australian CMOs are Driving Change

Customer Centric Transformation – How Australian CMOs are Driving Change

Our research investigates how prominent Australian CMOs are implementing change in order to assist others in their journey toward customer centricity.

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2015 ANZ Digital Marketer Report

2015 Digital Marketer: Australian and New Zealand Insights Report

Analysing the changing consumer, technology and marketing landscape across the region.

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2015 Global Data Quality Research

2015 Global Data Quality Research

The 2015 Global Data Quality Research is here.

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#5for15

#5for15

Five ways digital marketing will change in 2015.

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Gartner Magic Quadrant for Data Quality Tools

Gartner Magic Quadrant for Data Quality Tools

Experian Data Quality is positioned for the first time in Gartner's 2014 Magic Quadrant for Data Quality Tools Report. The report evaluates an organization's complete suite of data quality products, completeness of vision and ability to execute.

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Beyond Firefighting: A Leaders Guide to Proactive Data Quality Management

Beyond Firefighting: A Leaders Guide to Proactive Data Quality Management

Break out of the endless cycle of manually fixing defective data.

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Enabling efficiency through Data Governance: a phased approach

Enabling Efficiency through Data Governance: a phased approach

Transform your process efficiency, decision-making and customer engagement by improving data accuracy.

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Forrester
                     Study: The Road to Cross-Channel Maturity*

Forrester Study: The Road to Cross-Channel Maturity*

Build on skills & established digital channels to achieve cross-channel mastery.
*A commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services – August 2014.

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Forrester
                     Study: The Road to Cross-Channel Maturity*

Forrester Study: The Road to Cross-Channel Maturity*

Build on skills & established digital channels to achieve cross-channel mastery.
*A commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services – August 2014.

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How to create a comprehensive data quality management strategy

How to create a comprehensive data quality management strategy

A practical "how to" guide for creating an improved and informed long-term data strategy.

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The
                     Cross-Channel Insight Imperative

The Cross-Channel Insight Imperative

Why today’s hyper-connected consumer means having a cross-channel consumer classification is more important than ever.

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Email
                     design – Best practices guide

Email design – Best practices guide

Handy tips and tricks on everything from messaging to creative and coding to execution.

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Measuring
                     KPIs - Best practices guide

Measuring KPIs - Best practices guide

A metrics “101” refresher that defines and provides recommendations on the top six KPIs every email marketer must use to measure success.

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Social
                     Media – Best practices guide

Social Media – Best practices guide

Insights and tips to drive revenue, develop deeper customer relationships and build brand awareness.

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Birthday
                     Campaign Best Practice

Birthday campaigns – Best practices Guide

New and effective ways to maximise birthday emails as a part of your brand’s email marketing program.

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Reactivation

Reactivation - Best practices guide

Reconnect with your inactive subscribers.

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Welcome
                     emails

Welcome emails - Best practices guide

Welcome emails see more than 3x the transactions and revenue per email over regular promotional mailings. Find out how to leverage this engagement tactic.

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Email
                     Remarketing

Email remarketing - Best practices guide

Get the latest tips on using behavioural data to target extremely relevant and timely email communications.

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Mobile
                     Marketing

Mobile marketing - Best practices guide

Foster meaningful and profitable customer relationships through mobile messaging.

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