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Experian Knowledge Centre

Research Reports

The State of Data Quality

The State of Data Quality – Global Research Report

The Foundation for Every Data-Driven Consumer Interaction

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Email Remarketing

Email remarketing – Best practices guide

Get the latest tips on using behavioural data to target extremely relevant and timely email communications.

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Digital Marketing Predictions for 2014

#7for14: Seven ways digital marketing will change in 2014

Find out what’s coming in the year ahead for digital marketing

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Online Travel Report

Australian Travel Quarterly Snapshot – Q4 2013

How did the Travel Industry fair across the board in the final quarter of 2013?

Here’s your snapshot into the latest online consumer travel behaviour.
Australian Online Travel Report Q3 2013

The Australian Online Travel Report Q3 2013

Gain trend information and key insights into the latest online consumer travel behaviour.

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Global Seasonal Insights

Global Seasonal Insights

Experian Marketing Services presents our Holiday Hot Sheet series, giving you a weekly recap of online trends in the lead up to the 2013 holiday season.

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Enhance Data Quality

Make Your Marketing Fly

Enhance your data quality to enhance your customer communications.

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Cross-Channel Marketing Platform | The Buyer's Guide

Cross-Channel Marketing Platform | The Buyer's Guide

This guide looks at how the requirements for cross-channel marketing differ from single channel marketing. It outlines the important questions brands should ask and steps they should take when looking to select the right technology and vendor.

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The New Marketing Frontier

The New Marketing Frontier – Welcome to the data fuelled cross-channel era

Presented at the recent Experian cross-channel marketing platform launch this e-book explores the new era of data fuelled cross-channel approaches and the opportunities this provides for marketers.

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cross-channel roadmap

Building a Strategic Cross-Channel Road Map

This white paper focuses on the advantages of developing a data-driven, cross-channel roadmap to help you deliver on the needs and expectations of today’s dynamic, empowered and hyperconnected customer.

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cross-channel marketing

Australia Cross-Channel Marketing 2013

Experian Marketing Services in partnership with Econsultancy researched over 200 Australian marketers to explore trends in cross-channel marketing in Australia.

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cross-channel marketing

Manage you cross-channel data
Manage your customer experience

The 2013 Experian QAS whitepaper is designed to help you create a data quality environment that will help you achieve the very real and very rich rewards of cross-channel marketing.

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brand loyalty

The Data Advantage: How accuracy creates opportunity

Delve into the latest Experian QAS Research Report and find out the data quality trends across industries at a global level

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Big Data

The 2013 Big Data planning guide for marketers

A simple and practical approach to harness growing data to improve your marketing effectiveness

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brand loyalty

Building customer loyalty in a cross-channel world

To gain consumer allegiance brands must continually deliver highly customised experiences and relevant offers.

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