We help brands transform their marketing by harnessing the power of customer data.

Understanding your customers is like piecing together a puzzle. If only one tile is missing, you don’t get a complete picture.

Our suite of marketing tools is designed to give you a single, holistic view of your customers. Not only will you know who they are, but you’ll know how best to approach them, when, and with what content.

Based on over 30 years of data-driven marketing expertise and cloud-based technology, our Marketing Suite empowers you to have intelligent interactions with your customers, every time.

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Cross-Channel Marketing

Interact across any channel delivering a timely and seamless customer experience. Efficiently plan, execute, optimise and manage cross-channel marketing programs that deliver truly rewarding customer experiences.

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Demographic Profiling

Define, measure, describe and engage target audiences through demographic, attitudinal and behavioural characteristics that enable more strategic and sophisticated conversations with consumers.

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Customer-led transformation

Insights from Australia’s most prominent CMOs

Take a closer look at how marketing leaders across Australia are implementing change and empowering others to put their customers at the heart of their business.

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Managing real-time interactions

Intelligent interactions at each stage of the customer lifecycle

Find out more about Experian’s Marketing Suite, rated a ‘strong performer’ in this Real Time Interactions Management report from Forrester Wave™.

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