Experian Knowledge Centre
We have worked with Experian for a number of years to help us capture and maintain our customer profiles and address validation tools in our 75 stores across New Zealand.
We recently undertook a significant database cleanse project to reduce wastage and allow us to create an ultra-clean database for our migration to a new CRM tool. Our database had duplicated commercial customer profiles from point of sale data and direct sales engagement. Experian worked with us on this project to identify and remove duplicates which accounted for 7% of the database.
Toyota and The Station Agency
Experian really understood what we needed to achieve in understanding the motivations and behaviours of potential car buyers in each dealerships catchment area. Large dealer catchments often contain very different demographics, with varying affluence and vehicle ownership patterns. We needed a way of illustrating the different types of households, their vehicle ownership profile and the type of vehicles they search for online – only Experian had the ability to match the offline and online characteristics for each Toyota catchment in this way.
Adrian Richards, The Station Agency, representing Toyota Motor Corporation Australia
Whilst dealerships have a great understanding of their marketing region, areas can change over time, particularly with the influx of new housing and residents. Also, some of the Toyota catchments are quite large, and this meant we needed to have an in-depth understanding of the potential breadth of population in those areas. The Station Agency and Experian provided timely and in-depth reports for our dealer marketing areas which was exactly what we wanted.
Emma O'Brien, Toyota
Scenic Tours has improved confidence in its customer data as a result of working with Experian on a data cleanse and segmentation project. One of the immediate benefits of the data cleanse has been the ability to reduce wastage and more recently, we have been able to refine our sales and marketing strategies with Experian. Overall, we have been delighted by the partnership with the Experian team, who have worked with us as true partners and consistently ensured we deliver maximum value from the project.
Michelle Black, General Manager, Marketing for Scenic Tours
CheetahMail has allowed us to build marketing intelligence in to our campaigns. Through the in-depth analytics provided by CheetahMail we have been given new insight in to the way our customers view, use and interact with our email marketing. Gone are the days of sending marketing email campaigns and simply hoping for client interaction. CheetahMail has helped us build our important data driven relationship with our customers.
Since engaging CheetahMail as our Email Marketing campaign consultants we have increased traffic to our site dramatically and have seen a 300% increase in purchases generated from our email campaigns. Through CheetahMail we have been able to pin-point and discover hidden value with our customer data.
The service and seamless integration that CheetahMail provides is not only ‘top shelf’ but always comes with a smile.
Simon Burnett, Marketing for SportsBet
We have been using CheetahMail for a little over 12 months now and have been very pleased with the results we have seen over this time
Our regular subscription-based emails have shown steady growth in the revenue they produce each month. There is no doubt that using CheetahMail has helped us improve the quality of our newsletters, and their relevance to our audience.
Our biggest gains have come from our new automated event-triggered campaigns. These have proved highly effective in increasing the conversion rate of enquiries generated on our websites. These campaigns rely on the ability to send targeted content based on the interest of each individual enquirer.
Without the technical capabilities of CheetahMail, and the advice and support of the CheetahMail team, we would not have been able to attempt such a campaign.
Tony Huddy, eCommerce Manager for Peregrine & Gecko's Adventure
CheetahMail has been most supportive in helping us to launch an email campaign that gives timely and relevant information to our customers. I’ve found them most helpful in not only communicating industry standards and advising benchmarks, but looking forward to advise on the next best steps to further our email marketing success.
Since launching with CheetahMail, our database has more than doubled and we continue to receive higher than average click throughs and open rates. I’d certainly recommend CheetahMail to other businesses wanting to expand in this area.
Sue Curwood, Marketing & Publicity at Cinema Nova
As an organisation that is becoming more heavily involved in email communications, we have been very happy with our move to CheetahMail, as an email service provider.
Their market learnings and technical insights gives us confidence that CheetahMail will continue to work with us on developing automated, targeted and responsive email marketing solutions over the coming years and provide us with a better understanding about our customers. We look forward to a long and successful partnership.
Chris Hatfield, Corporate Online Manager for Estee Lauder Pty Ltd
The Co-Op Bookshop
I’m highly impressed with CheetahMail as an email delivery tool. Congratulations on an outstanding system.
With great team support to get us to where we are now the CheetahMail service has helped us build and develop an effective email channel and has been the great mentor in getting our email house in order.
CheetahMail’s powerful data management and reporting systems is the big cat of successful campaign delivery... fast, swift and effective.
Helen Kundicevic, Web Producer for University Co-operative Bookshop