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Howards Storage World drives in store sales and re-engages inactive membership base with Experian’s communication platform
Howards Storage World is a specialist storage and home organisation retail business, which has been in operation since 1998 and grown to over 60 stores across the country. Its award winning loyalty program currently has 320,000 members. Howards Storage World sought to engage its membership base with tailored and compelling email and SMS communications to drive foot traffic and in store purchases.
Based on excellent credentials in the retail sector, Howards Storage World chose to partner with Experian Marketing Services to implement a national marketing communications campaign that aimed to engage its membership base by drawing on behavioural insights and customer data.
The campaign has resulted in over $250,000 in revenue and up to 48% redemption rate in vouchers. The results are compelling and show that online and offline engagement remains an effective approach for retailers. The business now plans to roll this program out across all of its stores.
Additionally, an ongoing database cleanse was performed which yielded over 450 sales and enabled Howards Storage World to ensure members are not overwhelmed with irrelevant marketing campaigns.