This white paper will help you to develop a data strategy that ensures you’re engaging with the right customers, with the right messages, to really make your marketing fly.
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This paper discusses how adopting data governance through a phased approach can help you understand the underlying causes and introduce efficient solutions that improve data quality.
This paper, created by data quality expert Dylan Jones, explains why data quality assessments are important and how to implement one.
This whitepaper looks at how to deal with the complexity of managing data across multiple channels and tips for optimising your cross-channel strategy.