Press Centre

Experian Hitwise encourages clients and the media to use  its data in news stories or for marketing, public relations and advertising purposes. All such uses of Experian Hitwise data should be approved by the marketing department and should adhere to the following policies:

• Any Experian Hitwise data used in news stories or for marketing purposes including research reports, research analyst blogs must be sourced to Experian Hitwise.

• The Experian Hitwise name should always appear with the first letter capitalised and no spaces in between the word 'Hitwise':
  
  Correct = Experian Hitwise
  
  Incorrect = Hitwise, Experian HitWise, Experion Hitwise, Experian Hit Wise, Experian hitwise, experian hitwise, HitWise, Hit Wise, hitwise

• All time periods, metrics and markets need to be indicated. For example:

Rankings:
The rankings data is based on market share of visits, which is the percentage of online traffic to the website or industry, for the week ending August 15, 2009 from the Experian Hitwise sample of 3 million Internet users in Australia.  Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorises websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Search Terms:
The data is based on the percentage of all searches for the four weeks ending August 15, 2009 from the  Experian Hitwise sample of 3 million Internet users in Australia. Source: Experian Hitwise

Custom Data:
All material citing data from a Custom Category or Custom Aggregation must indicate that the data has been customised. This statement must be sourced when published. All Custom Category and Custom Aggregation data must be approved by Experian Hitwise prior to publishing. For example:

The Experian Hitwise data is based on a custom category of 10 Multimedia websites ranked by market share of visits, which is the percentage of online traffic to a website or industry, from the Experian Hitwise sample of 3 million Internet users in Australia. Source: Experian Hitwise

If you are a member of the news media please contact the person below to request data for use in a story or to speak with a research analyst. If you are on a deadline please send an email to press.au@hitwise.com.

Media Contact

Georgia Lennon
+61 3 8530 2400
press.au@hitwise.com

 

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About Hitwise

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.au.

For up-to-date analysis of online trends, please visit the  Hitwise Research Blog at www.ilovedata.com and Hitwise Data Centre at www.hitwise.com/au/resources/data-centre.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. 

For more information, visit http://www.experianplc.com.