Hitwise Research Note

Online Education Search Trends

Online Education Search Trends

Increasing unemployment rates in Australia due to the economic downturn means that there will be more incentives for workers to re-skill to improve their employability.

This research note looks at consumer search behaviour around Online Education to help institutions and education partners prepare for industry growth. Areas covered include:

  • Search trends related to online learning
  • Competition for traffic from Online Education search terms
  • Traffic drivers to Online Education vs. Institutions

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