Products & Services

About

Pay Per Click (PPC) is an extremely cost effective, measurable form of online advertising and a highly targeted lead generation tool.  Hitwise provides a complete end-to-end solution for small and enterprise businesses, and we align our services with clients' core business objectives  to formulate an advanced PPC strategy that:

• will increase your return on investment
• will drive sales and leads at a lower cost

• is 100% transparent and measurable

How we do it

Our PPC Methodology

With over 10 years experience in the Australian marketplace, Hitwise has worked across all the major verticals. We understand the Australian online landscape and the growing need for clients to bring in new business at a reduced cost.

Client Requirements and Scope

Hitwise continuously strives to increase our clients’ return on investment whilst meeting any agreed key performance indicator targets set. We meet with the key project stakeholders to discuss campaign requirements, history and performance before formulating the best strategy to go forward with.

Keyword Research and Competitive Intelligence

The core methodology around a successful PPC campaign originates in the keywords used to drive users to your website. Hitwise’s Keyword Research methodology revolves highly around to use of  Hitwise Competitive Intelligence, allowing us to instantly understand which keywords are driving traffic within your industry and also to see which keywords your competitors are using to profit from their PPC campaigns.

Bid Management and Optimisation

Hitwise utilises 3rd generation bid and quality management to ensure that our clients are getting the maximum out of their campaigns.  Our technology makes search more transparent by showing the actual terms that are converting, not just the terms that we're bidding on. Key Features include:

• In depth client reporting suite
• Real referring search term and converting search term analysis
• Path to conversion analysis
• Automated negative keyword addition
• Automatically update large campaigns via XML

• Model based bidding algorithms

Reporting

Hitwise provides clients with comprehensive and consolidated reporting that includes detailed analysis of campaign strategies and outcomes. Clients gain more insight into their customers’ buying cycle and how they search online. Hitwise can report on any metric clients require across multiple engines.

Account Management

Hitwise provides the highest quality end-to-end account and campaign management, right from the initial campaign build through to day-to-day management. Our client accounts are managed by an in-house team of experienced Account and Campaign Managers  who are at the forefront of online marketing.

Learn More

To learn more about Hitwise Search Marketing Services, please contact us