Hitwise & Adobe Partnership
A more complete picture of online marketing performance.
Experian and Adobe have expanded their partnership to include Hitwise and Adobe SiteCatalyst® data exchange. Online consumer behavior data coupled with site analytics delivers a more complete picture of online marketing performance.
- View - Provides two-way dashboard views of Experian Hitwise data and Adobe SiteCatalyst®, powered by Omniture.
- Compare - Understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive websites, delivered through Experian Hitwise.
- Plan - more efficiently using side-by-side comparisons of internal and external visitor metrics and marry campaign and channel analytics with upstream, downstream and custom traffic sets.
This full view helps marketers better understand and react more quickly to market threats and opportunities.
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“Experian is a market leader and a valued partner, and our mutual clients win when we join forces,”
- Mark Dillon, Vice President, Global Channel sales, Omniture Business Unit, Adobe.